Sourcing Strategy and Market Entry Planning
Most first orders fail on sequencing rather than on price. Too many products launched at once, a minimum order that consumes the whole budget, a certificate discovered after the goods are made, and a landed cost that only becomes clear when the container arrives.
Strategy work is the planning that comes before any of that. We take the numbers you actually have, the budget and the market, and work out which product to launch first and what it costs to get it onto a shelf.
What we plan
- Product selection: which of the candidates to launch first, judged on margin, complexity and how workable the factory is
- Landed cost: unit price, tooling, packing, freight by mode, duty and the destination charges, put into one model
- Order sequencing: how to spread the minimum order quantities across the budget so one product does not consume it
- Compliance: the certificates, tests and labelling the destination market requires, and which of them the factory already holds
- Supplier structure: how many factories to use, where a second source is needed, and where the single point of failure sits
- Range planning: what joins the range after the first product proves the model
How a strategy project runs
- You send the product ideas, the budget, the target market and the price you need to sell at
- We gather real quotations from real factories for the shortlist, so the model rests on factory numbers rather than on estimates
- We build the landed cost model and test it against the sell price, including the charges that tend to appear late
- We agree the launch order, the sequence and the points at which you stop or continue
What you get
- A shortlist with the factory quotation behind each item
- A landed cost model you can update yourself when a price or a freight rate moves
- A launch sequence with the minimum order attached to each step
- The compliance items to resolve, and who resolves each one
- The decision points written down, so a project that is not working stops early
What this does not cover
We are not a marketing agency and we do not promise sales, rankings or a revenue forecast. The planning work ends where sourcing, inspection and freight begin, and those are quoted as their own projects.
Frequently asked questions
We already know what we want to sell. Is this still useful?
Then the useful part is the cost model and the sequencing. Plenty of buyers know the product and are still surprised by the freight, the duty or the tooling. We check those before the order rather than after it.
Can you work with a budget that is already fixed?
Yes, and it is the most common starting point. A fixed budget turns the question into which product to launch first, and what minimum order that allows.
Do you need to see our sales data?
It helps but it is not required. Where you have existing sales we use them. Where you do not, the first order is planned as a test with a decision point attached rather than as a bet.
Book a strategy session
Send the product ideas, the budget and the target market. We come back with what the numbers allow.
