{"id":1744,"date":"2026-10-01T17:55:57","date_gmt":"2026-10-01T09:55:57","guid":{"rendered":"https:\/\/www.gzstrade.com\/our-services\/sourcing-strategy\/"},"modified":"2026-10-03T11:41:56","modified_gmt":"2026-10-03T03:41:56","slug":"sourcing-strategy","status":"publish","type":"page","link":"https:\/\/www.gzstrade.com\/es\/our-services\/sourcing-strategy\/","title":{"rendered":"Sourcing Strategy and Market Entry Planning"},"content":{"rendered":"<h1>Sourcing Strategy and Market Entry Planning<\/h1>\n<p>Most first orders fail on sequencing rather than on price. Too many products launched at once, a minimum order that consumes the whole budget, a certificate discovered after the goods are made, and a landed cost that only becomes clear when the container arrives.<\/p>\n<p>Strategy work is the planning that comes before any of that. We take the numbers you actually have, the budget and the market, and work out which product to launch first and what it costs to get it onto a shelf.<\/p>\n<h2>What we plan<\/h2>\n<ul>\n<li>Product selection: which of the candidates to launch first, judged on margin, complexity and how workable the factory is<\/li>\n<li>Landed cost: unit price, tooling, packing, freight by mode, duty and the destination charges, put into one model<\/li>\n<li>Order sequencing: how to spread the minimum order quantities across the budget so one product does not consume it<\/li>\n<li>Compliance: the certificates, tests and labelling the destination market requires, and which of them the factory already holds<\/li>\n<li>Supplier structure: how many factories to use, where a second source is needed, and where the single point of failure sits<\/li>\n<li>Range planning: what joins the range after the first product proves the model<\/li>\n<\/ul>\n<h2>How a strategy project runs<\/h2>\n<ol>\n<li>You send the product ideas, the budget, the target market and the price you need to sell at<\/li>\n<li>We gather real quotations from real factories for the shortlist, so the model rests on factory numbers rather than on estimates<\/li>\n<li>We build the landed cost model and test it against the sell price, including the charges that tend to appear late<\/li>\n<li>We agree the launch order, the sequence and the points at which you stop or continue<\/li>\n<\/ol>\n<h2>What you get<\/h2>\n<ul>\n<li>A shortlist with the factory quotation behind each item<\/li>\n<li>A landed cost model you can update yourself when a price or a freight rate moves<\/li>\n<li>A launch sequence with the minimum order attached to each step<\/li>\n<li>The compliance items to resolve, and who resolves each one<\/li>\n<li>The decision points written down, so a project that is not working stops early<\/li>\n<\/ul>\n<h2>What this does not cover<\/h2>\n<p>We are not a marketing agency and we do not promise sales, rankings or a revenue forecast. The planning work ends where <a href=\"\/es\/our-services\/sourcing\/\">sourcing<\/a>, <a href=\"\/es\/our-services\/factory-inspection\/\">inspection<\/a> and <a href=\"\/es\/our-services\/shipping\/\">freight<\/a> begin, and those are quoted as their own projects.<\/p>\n<h2>Preguntas frecuentes<\/h2>\n<h3>We already know what we want to sell. Is this still useful?<\/h3>\n<p>Then the useful part is the cost model and the sequencing. Plenty of buyers know the product and are still surprised by the freight, the duty or the tooling. We check those before the order rather than after it.<\/p>\n<h3>Can you work with a budget that is already fixed?<\/h3>\n<p>Yes, and it is the most common starting point. A fixed budget turns the question into which product to launch first, and what minimum order that allows.<\/p>\n<h3>Do you need to see our sales data?<\/h3>\n<p>It helps but it is not required. Where you have existing sales we use them. Where you do not, the first order is planned as a test with a decision point attached rather than as a bet.<\/p>\n<h2>Book a strategy session<\/h2>\n<p>Send the product ideas, the budget and the target market. We come back with what the numbers allow.<\/p>\n<div class=\"gzsq\" data-ajax=\"https:\/\/www.gzstrade.com\/wp-admin\/admin-ajax.php\" data-nonce=\"bedc8375f4\"><style>\n.gzsq .field { margin-bottom: 16px; }\n.gzsq .field label, .gzsq .field .gzsq-label { display: block; font-size: 13.5px; font-weight: 700; color: var(--navy, #0e2a47); margin-bottom: 7px; letter-spacing: .4px; }\n.gzsq .field input, .gzsq .field textarea, .gzsq .field select {\n  width: 100%; padding: 12px 14px; border: 1.5px solid var(--line, #ddd); border-radius: 10px;\n  font-family: var(--sans, inherit); font-size: 16px; color: var(--ink, #222); background: var(--cream, #faf7f0);\n  outline: none; transition: border .2s; -webkit-appearance: none; appearance: none; margin: 0;\n}\n.gzsq .field input:focus, .gzsq .field textarea:focus, .gzsq .field select:focus { border-color: var(--gold, #c9a227); background: #fff; }\n.gzsq .field textarea { min-height: 104px; resize: vertical; }\n.gzsq select {\n  background-image: url(\"data:image\/svg+xml;charset=utf8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' width='12' height='8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%230e2a47' stroke-width='2' fill='none'\/%3E%3C\/svg%3E\");\n  background-repeat: no-repeat; 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margin: 0 0 16px; }\n.gzsq-ok a { display: inline-block; padding: 11px 20px; border-radius: 10px; background: #25d366; color: #fff; font-weight: 700; font-size: 14.5px; text-decoration: none; }\n@media (max-width: 640px) {\n  .gzsq-row { grid-template-columns: 1fr; gap: 0; }\n  .gzsq-radios { grid-template-columns: 1fr; }\n  .form-card { padding: 26px 18px; }\n  .gzsq-submit { padding: 16px 20px; }\n}\n<\/style><form id=\"gzs-inquiry-form\" novalidate action=\"\"><div class=\"gzsq-intro\"><div class=\"gzsq-title\">Soporte de Sourcing y Compras en China para Empresas en Crecimiento<\/div><p class=\"gzsq-sub\">Ayudamos a importadores, mayoristas, marcas y empresas en crecimiento a comprar a fabricantes chinos confiables, gestionar m\u00faltiples proveedores, inspeccionar la calidad de los productos y consolidar embarques.<\/p><p class=\"gzsq-ideal\">Ideal para empresas con m\u00faltiples SKU, pedidos mixtos y necesidades de compra continuas.<\/p><\/div><div class=\"gzsq-head\">Hablemos de tu proyecto de abastecimiento<\/div><p class=\"gzsq-lead\">Cu\u00e9ntanos qu\u00e9 necesitas. <b>Nuestro equipo de Select Trade<\/b> revisar\u00e1 tus requisitos y responder\u00e1 dentro de un d\u00eda h\u00e1bil.<\/p><div class=\"gzsq-row\"><div class=\"field\"><label for=\"gzsq-name\">Nombre Completo <span class=\"gzsq-req\">*<\/span><\/label><input type=\"text\" id=\"gzsq-name\" name=\"name\" required autocomplete=\"name\" placeholder=\"Su nombre completo\"><\/div><div class=\"field\"><label for=\"gzsq-email\">Correo Corporativo <span class=\"gzsq-req\">*<\/span><\/label><input type=\"email\" id=\"gzsq-email\" name=\"email\" required autocomplete=\"email\" placeholder=\"you@company.com\"><\/div><\/div><div class=\"gzsq-row\"><div class=\"field\"><label for=\"gzsq-phone\">Tel\u00e9fono \/ WhatsApp <span class=\"gzsq-req\">*<\/span><\/label><div class=\"gzsq-help\">Podemos contactarle para hablar de sus requerimientos de sourcing. Por favor incluya el c\u00f3digo de su pa\u00eds.<\/div><input type=\"tel\" id=\"gzsq-phone\" name=\"phone\" required autocomplete=\"tel\" placeholder=\"+1 555 000 0000\"><\/div><div class=\"field\"><label for=\"gzsq-company\">Nombre de la Empresa \/ Sitio Web<\/label><input type=\"text\" id=\"gzsq-company\" name=\"company\" autocomplete=\"organization\" placeholder=\"Nombre de la empresa o sitio web (opcional)\"><\/div><\/div><div class=\"field\"><label class=\"gzsq-label\" id=\"gzsq-lbl-biz\">\u00bfQu\u00e9 describe mejor tu negocio? <span class=\"gzsq-req\">*<\/span><\/label><details class=\"gzsq-dd\" data-dd=\"biz\"><summary aria-labelledby=\"gzsq-lbl-biz\"><span class=\"gzsq-val\">Importador \/ Mayorista<\/span><\/summary><div class=\"gzsq-radios\" data-radio-group=\"biz\"><label class=\"gzsq-opt\"><input type=\"radio\" name=\"biz\" value=\"Importer \/ Wholesaler\" checked>Importador \/ Mayorista<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"biz\" value=\"Brand Owner\">Due\u00f1o de marca<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"biz\" value=\"Amazon \/ E-commerce Seller\">Vendedor en Amazon \/ E-commerce<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"biz\" value=\"Retailer \/ Small Business\">Minorista \/ Peque\u00f1o negocio<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"biz\" value=\"Startup \/ Individual Buyer\">Startup \/ Comprador individual<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"biz\" value=\"Influencer \/ Course Creator\">Influencer \/ Creador de cursos<\/label><\/div><\/details><\/div><div class=\"field\"><label class=\"gzsq-label\" id=\"gzsq-lbl-need\">\u00bfEn Qu\u00e9 Necesita Ayuda? <span class=\"gzsq-req\">*<\/span><\/label><details class=\"gzsq-dd\" data-dd=\"need\"><summary aria-labelledby=\"gzsq-lbl-need\"><span class=\"gzsq-val is-ph\">Seleccione con qu\u00e9 necesita ayuda<\/span><\/summary><div class=\"gzsq-radios\" data-radio-group=\"need\"><label class=\"gzsq-opt\"><input type=\"radio\" name=\"need\" value=\"Find and compare suppliers\">Encontrar y comparar proveedores<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"need\" value=\"Manage existing suppliers and orders\">Gestionar proveedores y pedidos actuales<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"need\" value=\"Product development and sampling\">Desarrollo de producto y muestras<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"need\" value=\"Quality inspection and shipping\">Inspecci\u00f3n de calidad y env\u00edo<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"need\" value=\"Multiple products \/ factories and consolidation\">M\u00faltiples productos \/ f\u00e1bricas y consolidaci\u00f3n<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"need\" value=\"Other sourcing support\">Otro tipo de soporte de sourcing<\/label><\/div><\/details><\/div><div class=\"field\"><label class=\"gzsq-label\" id=\"gzsq-lbl-budget\">Presupuesto estimado para esta compra <span class=\"gzsq-req\">*<\/span><\/label><details class=\"gzsq-dd\" data-dd=\"budget\"><summary aria-labelledby=\"gzsq-lbl-budget\"><span class=\"gzsq-val\">Menos de US$1,000<\/span><\/summary><div class=\"gzsq-radios\" data-radio-group=\"budget\"><label class=\"gzsq-opt\"><input type=\"radio\" name=\"budget\" value=\"Under $1,000\" checked>Menos de US$1,000<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"budget\" value=\"$1,000-$5,000\">$1,000-$5,000<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"budget\" value=\"$5,000-$20,000\">$5,000-$20,000<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"budget\" value=\"Over $20,000\">M\u00e1s de US$20,000<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"budget\" value=\"Not sure yet\">A\u00fan no estoy seguro<\/label><\/div><\/details><\/div><div class=\"field\"><label class=\"gzsq-label\" id=\"gzsq-lbl-freq\">\u00bfCon Qu\u00e9 Frecuencia Compra? <span class=\"gzsq-req\">*<\/span><\/label><details class=\"gzsq-dd\" data-dd=\"freq\"><summary aria-labelledby=\"gzsq-lbl-freq\"><span class=\"gzsq-val\">Primera compra<\/span><\/summary><div class=\"gzsq-radios\" data-radio-group=\"freq\"><label class=\"gzsq-opt\"><input type=\"radio\" name=\"freq\" value=\"First-time purchase\" checked>Primera compra<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"freq\" value=\"Occasional orders\">Pedidos ocasionales<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"freq\" value=\"Regular \/ repeat orders\">Pedidos regulares \/ recurrentes<\/label><label class=\"gzsq-opt\"><input type=\"radio\" name=\"freq\" value=\"Monthly \/ ongoing procurement\">Compra mensual \/ continua<\/label><\/div><\/details><\/div><div class=\"field\"><label for=\"gzsq-dest\">Pa\u00eds de destino <span class=\"gzsq-req\">*<\/span><\/label><input type=\"text\" id=\"gzsq-dest\" name=\"dest\" required autocomplete=\"country-name\" placeholder=\"e.g. United States\"><\/div><div class=\"field\"><label for=\"gzsq-project\">Detalles del producto \/ Enlaces \/ Cantidad objetivo <span class=\"gzsq-req\">*<\/span><\/label><textarea id=\"gzsq-project\" name=\"project\" rows=\"5\" required placeholder=\"What products do you need? Please include links, photos, estimated quantities or your target price if available.\"><\/textarea><div class=\"gzsq-sample\"><button type=\"button\" id=\"gzsq-sample\">&#9997; Copiar consulta de ejemplo<\/button><\/div><\/div><input type=\"hidden\" name=\"type\" id=\"gzsq-type\" value=\"Product Sourcing\"><div class=\"gzsq-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"gzs_hp\" tabindex=\"-1\" autocomplete=\"off\"><\/div><button type=\"submit\" class=\"gzsq-submit\">Hablemos de Su Proyecto de Sourcing <span aria-hidden=\"true\">&rarr;<\/span><\/button><p class=\"gzsq-fine\">Sin spam, nunca. Respondemos cada consulta en un plazo de 24 horas.<\/p><div class=\"gzsq-note\" role=\"status\"><\/div><div class=\"gzsq-ok\"><div class=\"gzsq-tick\">&#10003;<\/div><h4>\u00a1Gracias por Su Consulta!<\/h4><p>Gracias por contactar a Select Trade. Revisaremos sus requerimientos de sourcing y le responderemos lo antes posible.<\/p><a href=\"https:\/\/wa.me\/8613202073761\" target=\"_blank\" rel=\"noopener\">\u00bfLo necesita m\u00e1s r\u00e1pido? Escr\u00edbanos por WhatsApp<\/a><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form><\/div>\n<div class=\"gzs-related gzs-svc-guides\">\n<style>.gzs-related{max-width:820px;margin:40px auto 8px;padding:22px 24px;border:1px solid #e2e8e0;border-radius:10px;background:#f8faf7}.gzs-related h2{font-size:18px;color:#1F497D;margin:0 0 12px}.gzs-related ul{list-style:none;padding:0;margin:0}.gzs-related li{margin:0 0 9px;font-size:15px;line-height:1.55}.gzs-related li:last-child{margin-bottom:0}.gzs-related a{color:#1F497D;text-decoration:none}.gzs-related a:hover{color:#B99755;text-decoration:underline}.gzs-related .more{display:inline-block;margin-top:14px;font-weight:600;color:#B99755;text-decoration:none}<\/style>\n<h2>Related guides<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.gzstrade.com\/es\/insights\/sourcing-from-china-for-us-importers-a-practical-guide-to-avoid-headaches-and-boost-profits\/\">Sourcing from China for US Importers<\/a><\/li>\n<li><a href=\"https:\/\/www.gzstrade.com\/es\/insights\/2026-hot-selling-high-profit-products-to-import-from-chinatop-export-categories-from-china-for-global-buyers\/\">2026 High-Profit Products to Import from China<\/a><\/li>\n<li><a href=\"https:\/\/www.gzstrade.com\/es\/insights\/china-industry-hubs-guide\/\">China Sourcing Hubs: How to Pick the Right City for Your Product<\/a><\/li>\n<li><a href=\"https:\/\/www.gzstrade.com\/es\/insights\/2026s-best-chinese-cities-for-foreign-sourcing-your-ultimate-guide-to-where-why\/\">2026\u2019s Best Chinese Cities for Foreign Sourcing<\/a><\/li>\n<\/ul>\n<p><a class=\"more\" href=\"https:\/\/www.gzstrade.com\/es\/insights\/\">Ver todas las gu\u00edas de sourcing \u2192<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Sourcing Strategy and Market Entry Planning Most first orders fail on sequencing rather than on price. Too many products launched at once, a minimum order that consumes the whole budget, a certificate discovered after the goods are made, and a landed cost that only becomes clear when the container arrives. Strategy work is the planning [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":1084,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1744","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.gzstrade.com\/es\/wp-json\/wp\/v2\/pages\/1744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gzstrade.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gzstrade.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gzstrade.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gzstrade.com\/es\/wp-json\/wp\/v2\/comments?post=1744"}],"version-history":[{"count":1,"href":"https:\/\/www.gzstrade.com\/es\/wp-json\/wp\/v2\/pages\/1744\/revisions"}],"predecessor-version":[{"id":2157,"href":"https:\/\/www.gzstrade.com\/es\/wp-json\/wp\/v2\/pages\/1744\/revisions\/2157"}],"up":[{"embeddable":true,"href":"https:\/\/www.gzstrade.com\/es\/wp-json\/wp\/v2\/pages\/1084"}],"wp:attachment":[{"href":"https:\/\/www.gzstrade.com\/es\/wp-json\/wp\/v2\/media?parent=1744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}