Artwork is where a private label range either looks like a brand or looks like a template. The difference is rarely talent. It is whether the designer knows what the packaging structure is, what the label is obliged to carry, and what the printer needs from the file.<\/p>\n
We design alongside the packaging, so the artwork is built for the box that will actually be made rather than adapted to it afterwards.<\/p>\n
Product design<\/a> covers the form of the product and the structure of the packaging. Graphic design covers what is printed on it. They are quoted separately because the work and the risks are different, and because a buyer who already has a structure often needs only the artwork. The wording that goes with the artwork is handled as content marketing<\/a>, so the two are planned together rather than one after the other.<\/p>\n Yes, and a range extension is the usual case. Send the guidelines, the fonts and the source files, and we work within them.<\/p>\n We tell you which fonts a design uses and whether the licence covers commercial packaging. Where it does not, we propose a replacement rather than leaving you exposed to a claim.<\/p>\n You do, once the project is paid for. We keep a copy for the archive and hand over the source files on request.<\/p>\n Send the product, the structure if you have one, and the market. We come back with what the artwork needs to carry.<\/p>\nPreguntas frecuentes<\/h2>\n
Can you work inside our existing brand guidelines?<\/h3>\n
What about font licensing?<\/h3>\n
Who owns the artwork?<\/h3>\n
Start a design brief<\/h2>\n